Below the Fold is a weekly newsletter (from Acciyo) that surfaces important and interesting stories that simply aren't making headlines due to the crowded, never-ending news cycle we all experience day in and day out. Just in case http://www.trafficgenerationcafe.com/mobile-friendly-emails/, I feel like you’ve packed together a newsletter kit, that is ready for us to take away, customize & use for own purposes. Great idea, Henneke ? Instead, write out your copy in live text (meaning, typed out … Thank you. For more information, check out our privacy policy. Henneke, these formulas are so good… They made me open 7 more tabs. More inspiration: newsletter examples. You may unsubscribe from these communications at any time. Wishing you an enchanting 2016 full of creative inspiration, Henneke. Image source. Additionally, if you're unsure what you want your own newsletter to be about, or how you should design one for optimal conversions, keep reading — we'll explore that, next. Company Blog. A blog newsletter is an email to notify subscribers you’ve published a new blog post. His copywriting is one of my favorite things about the newsletter. Ultimately it helps to boost email open rates. 8. Have a quick peek at the illustrated overviews of the 3 types of power words first. Nice, Henneke. ? Thanks Henneke! A good newsletter is written for its recipients, not its sender. I really liked the learn something without pain one. A blog (or webpage) 2. Promote your Christmasy products. I appreciate it . Every Sunday morning, subscribers get the past week's most unmissable articles about creativity, psychology, art, science, design, and philosophy -- topics that are really appealing to a wide audience. Have a quick look at my advice here. Thank you for stopping by, Jose. Another differentiator? However, if you work for an ecommerce company that sells workout gear, you might find a round-up of blog posts doesn't resonate with your audience. Love it. (Bonus: Check out the delightful microcopy in the top right-hand corner.). For me, making a bogus claim in my headlines works. Marketing automation software. I was reading, nodding vigorously through every example and thinking, “This post is TOTALLY going on my ‘speed-dial’ equivalent for email update announcements” and then I got to the very bottom and saw my name. At least not for free on the web. Nudge people in your call to action to find out more, Consider a PS to nudge people to click through. 4) For each newsletter type, created my own version of a headline (sometimes two) that matches my post. Each newsletter on this list is fabulous for different reasons. This is where most of us fail with our writing – promotion. The newsletter below is another good example of offering a box set to your subscribers. A blog newsletter is an email to notify subscribers you’ve published a new blog post. 20 of the Best Newsletter Examples: • Mailcharts • Grammarly • Story Matters • Listrak • Wistia • Caviar • Lyft • Typeform • 1973 Ltd • Flywheel Bill, At least this wasn’t sugar-coated, so you might not need to worry about your weight . Each one is a responsive newsletter template, meaning that it’s friendly for any device your recipients are using, from desktop to tablet to mobile. This can feel difficult when starting out, but also when you’ve been blogging for a very long time. However, if you're still unsure about your newsletter design, there's nothing better than looking at examples for further inspiration. The email summarizes the 4 things you’ll learn (and why you should care) in a series of short bullet points, The PPS suggests this advice is valuable for any type of business writing, taking away any hesitation to clicking through, Choose an aim your readers want to achieve (in this case: become a better writer), Promise they can achieve this aim without spending money (or without pain or effort), Remind people of the benefit in the call to action, Write a PS explaining how the advice can be used in multiple situations, Discover the 3 types of power words that make you more persuasive, Learn why science tells us certain words are more powerful than others, Understand how to use these magic words in any business content so you can boost your persuasive powers, too, Everyone likes to be more persuasive, and a list with magically persuasive words sounds like a valuable resource, The two “What if” questions help reader to imagine what this information could do for them, The email establishes credibility by suggesting the content is scientifically proven, The contrast between science and magic adds curiosity, The suggestion this might be the most comprehensive guide on power words, adds further incentive to clicking through, The PS promises illustrated overviews, so it sounds like the advice is easy to consume (taking away the objection that this might be too much effort to read), Create a super-valuable resource for readers—if possible, use a number in your subject line to stand out, Promise why readers will benefit from your resource (in this case: become more persuasive, grab attention, and win more sales), Start with two “What if” questions to help readers imagine what your advice could do for them, Write a PS with an extra nudge to check out this valuable resource, Everyone sometimes struggles with writing about complex ideas, The email offers empathy: “I know the feeling,” and establishes credibility by suggesting the content is scientifically proven, The email suggests I’ve been working on this blog post for 6 months, reading books, scribbling down ideas and drawing pictures, The call to action promises a strong incentive to stop wrestling with unwieldy content, The PS provides two extra nudges to click through, Define a problem readers are struggling with (wrestling with complex ideas), Promise a solution—writing with power and clarity, Boost credibility by outlining how much effort you’ve put into this guide. 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